Proceedings of the 2000 academy of marketing science (ams) annual conference /
Proceedings of the 2000 academy of marketing science (ams) annual conference /
edited by Harlan E. Spotts, H. Lee Meadow.
- xxxiv, 489 páginas :
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165 .
Springer eBooks
Buyer Behavior in International Markets -- Advertising and Consumer Behavior -- Customer Delivery Systems: From Mom and Pop to the WWW -- Managing Marketing Relationships Within and Across Firms -- Globalization: A Marketing Management Perspective -- The Active Service Consumer -- Service on the Edge -- The Outcome of Value Creation: Satisfaction & Patronage -- Satisfaction, Patronage, and Profitability: Is There a Retailing Relationship? -- Adding Value to Marketing Through Integration -- Vulnerable and At-Risk Consumers -- Teaching Philosophies of Outstanding Teachers -- Integration: Where Does Marketing Fit? -- The Role of Information in Global Marketing -- Buyer Characteristics -- Marketing Alliances between Businesses and Nonprofits -- Globalization: Culture and Values -- Trends and Practices in the Government Environment -- Industrial Communications -- Understanding Evaluations in Ethical Decision Making -- Entrepreneurship, Innovation and Performance in Established Firms -- Globalization: Culture and the Media -- Marketing, Effectiveness, and the Integrated Curriculum -- Choice Models and Multivariate Methods -- Is Good Citizenship Good Business? Cognitive and Affective Dimensions of Buyer Behavior -- Electronic Commerce, Quality, and Public Policy -- Ethical Attitudes and Behaviors in Marketing Practices -- Marketing Across Cultures -- The Product and Price Components of Value -- Topic Tables: Marketing in the Millennium -- Marketing Mix Decisions in the Global Context -- Country Risks and Marketing Practices in the Global Context -- Measurement Issues in Service Marketing -- Building, Evaluating, and Benefiting from Corporate Citizenship and Codes of Ethics -- Entrepreneurship as it Relates to Networks, Alliances and Alternative Contexts -- Strategic Marketing Management -- Marketing Tools in Not-For-Profit Settings -- Latent Variable Interactions and IRT -- Country Risks and Marketing Practices in the Global Context (continued) -- Discussant Comments.
9783319118857
HF5410-5417.5
Springer eBooks
Buyer Behavior in International Markets -- Advertising and Consumer Behavior -- Customer Delivery Systems: From Mom and Pop to the WWW -- Managing Marketing Relationships Within and Across Firms -- Globalization: A Marketing Management Perspective -- The Active Service Consumer -- Service on the Edge -- The Outcome of Value Creation: Satisfaction & Patronage -- Satisfaction, Patronage, and Profitability: Is There a Retailing Relationship? -- Adding Value to Marketing Through Integration -- Vulnerable and At-Risk Consumers -- Teaching Philosophies of Outstanding Teachers -- Integration: Where Does Marketing Fit? -- The Role of Information in Global Marketing -- Buyer Characteristics -- Marketing Alliances between Businesses and Nonprofits -- Globalization: Culture and Values -- Trends and Practices in the Government Environment -- Industrial Communications -- Understanding Evaluations in Ethical Decision Making -- Entrepreneurship, Innovation and Performance in Established Firms -- Globalization: Culture and the Media -- Marketing, Effectiveness, and the Integrated Curriculum -- Choice Models and Multivariate Methods -- Is Good Citizenship Good Business? Cognitive and Affective Dimensions of Buyer Behavior -- Electronic Commerce, Quality, and Public Policy -- Ethical Attitudes and Behaviors in Marketing Practices -- Marketing Across Cultures -- The Product and Price Components of Value -- Topic Tables: Marketing in the Millennium -- Marketing Mix Decisions in the Global Context -- Country Risks and Marketing Practices in the Global Context -- Measurement Issues in Service Marketing -- Building, Evaluating, and Benefiting from Corporate Citizenship and Codes of Ethics -- Entrepreneurship as it Relates to Networks, Alliances and Alternative Contexts -- Strategic Marketing Management -- Marketing Tools in Not-For-Profit Settings -- Latent Variable Interactions and IRT -- Country Risks and Marketing Practices in the Global Context (continued) -- Discussant Comments.
9783319118857
HF5410-5417.5