Marketing horizons: a 1980's perspective :
Marketing horizons: a 1980's perspective : proceedings of the 1980 academy of marketing science (ams) annual conference /
edited by Venkatakrishna V. Bellur.
- xvi, 368 páginas :
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science .
Springer eBooks
Automotive Impact on Market Behavior -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Promotion -- Public Policy -- Quantitative Marketing -- Research in Progress -- Workshop -- Miscellaneous.
9783319109664
HF5410-5417.5
Springer eBooks
Automotive Impact on Market Behavior -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Promotion -- Public Policy -- Quantitative Marketing -- Research in Progress -- Workshop -- Miscellaneous.
9783319109664
HF5410-5417.5