Proceedings of the 1992 academy of marketing science (ams) annual conference /
Proceedings of the 1992 academy of marketing science (ams) annual conference /
edited by Victoria L. Crittenden.
- xxv, 520 páginas : 59 ilustraciones
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165 .
Springer eBooks
Channel Management -- Consumer and Organizational Buyer Behavior -- International Marketing -- Marketing Education -- Marketing and the Law -- Product and Pricing Management -- Promotion Management -- Research Agenda for Marketing in the 21st Century -- Research Methodology -- Retailing and Reselling -- Services Marketing -- Strategic Planning -- Jane K. Fenyo Student Paper Competition -- Addendum.
9783319132488
HF5410-5417.5
Springer eBooks
Channel Management -- Consumer and Organizational Buyer Behavior -- International Marketing -- Marketing Education -- Marketing and the Law -- Product and Pricing Management -- Promotion Management -- Research Agenda for Marketing in the 21st Century -- Research Methodology -- Retailing and Reselling -- Services Marketing -- Strategic Planning -- Jane K. Fenyo Student Paper Competition -- Addendum.
9783319132488
HF5410-5417.5