Proceedings of the 1993 world marketing congress /
Proceedings of the 1993 world marketing congress /
edited by M. Joseph Sirgy, Kenneth D. Bahn, Tunc Erem.
- xxviii, 675 páginas :
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165 .
Springer eBooks
Innovation, Technology, and Product Strategy -- Pricing and Countertrade -- Logistics -- Comparative Marketing Systems -- Industrial Marketing -- Sales Management -- Services Marketing -- Marketing Channels -- International Marketing Management -- Marketing Communications -- Emergence of the European Community -- Buyer Behavior -- Retailing -- Marketing and Development -- Consumer Marketing -- International Trade and Business Strategies -- Macromarketing -- Marketing Research -- Purchasing Management -- Public Policy and Marketing.
9783319173238
HF5410-5417.5
Springer eBooks
Innovation, Technology, and Product Strategy -- Pricing and Countertrade -- Logistics -- Comparative Marketing Systems -- Industrial Marketing -- Sales Management -- Services Marketing -- Marketing Channels -- International Marketing Management -- Marketing Communications -- Emergence of the European Community -- Buyer Behavior -- Retailing -- Marketing and Development -- Consumer Marketing -- International Trade and Business Strategies -- Macromarketing -- Marketing Research -- Purchasing Management -- Public Policy and Marketing.
9783319173238
HF5410-5417.5