Proceedings of the 1984 academy of marketing science (ams) annual conference /
Proceedings of the 1984 academy of marketing science (ams) annual conference /
edited by Jay D. Lindquist.
- xxii, 488 páginas :
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165 .
Springer eBooks
Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management -- Marketing of Services -- Research Methodology -- Research in Progress.
9783319169736
HF5410-5417.5
Springer eBooks
Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management -- Marketing of Services -- Research Methodology -- Research in Progress.
9783319169736
HF5410-5417.5