Proceedings of the 1988 academy of marketing science (ams) annual conference /
Proceedings of the 1988 academy of marketing science (ams) annual conference /
edited by Kenneth D. Bahn.
- xxiii, 532 páginas :
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165 .
Springer eBooks
Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education/Macromarketing -- Marketing Management -- Sales Management/Industrial Marketing -- Marketing of Services -- Research Methodology -- Channels and Physical Distribution -- Research in Progress.
9783319170466
HF5410-5417.5
Springer eBooks
Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education/Macromarketing -- Marketing Management -- Sales Management/Industrial Marketing -- Marketing of Services -- Research Methodology -- Channels and Physical Distribution -- Research in Progress.
9783319170466
HF5410-5417.5