Consumer innovation at the base of the pyramid :
Praceus, Sarah,
Consumer innovation at the base of the pyramid : emerging patterns of user innovation in a resource-scarce setting / Sarah Praceus. - xvi, 170 páginas : 27 ilustraciones - Forschungs-/Entwicklungs-/Innovations-Management .
Springer eBooks
Base of the Pyramid (BoP) -- User Innovation -- Patterns and Antecedents of Consumer Innovation at the BoP.
9783658051051
HD28-70
Consumer innovation at the base of the pyramid : emerging patterns of user innovation in a resource-scarce setting / Sarah Praceus. - xvi, 170 páginas : 27 ilustraciones - Forschungs-/Entwicklungs-/Innovations-Management .
Springer eBooks
Base of the Pyramid (BoP) -- User Innovation -- Patterns and Antecedents of Consumer Innovation at the BoP.
9783658051051
HD28-70