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Managerial economics / William F. Samuelson, Stephen G. Marks.

Por: Colaborador(es): Tipo de material: TextoTextoEditor: Hoboken, N.J. : Wiley, c2012Edición: 7th editionDescripción: xxi, 762 páginas : ilustraciones ; 25 cmTipo de contenido:
  • texto
Tipo de medio:
  • no mediado
Tipo de portador:
  • volumen
ISBN:
  • 9781118041581
Tema(s): Clasificación LoC:
  • HD30.22 .S26 2012
Resumen: "The 7th Edition of Managerial Economics continues to provide real-world examples and necessary decision-making skills for making thoughtful and advantageous managerial decisions. Samuelson & Marks build on their strong behavioral coverage to better target this current and "hot topic" in business. This new edition includes general updates and revisions throughout including updated sections on behavioral economics, game theory, and price theory, and new problems for every chapter. The authors improve on existing content and integrate more of this content throughout. The biggest section is on the interface between public and private. The text integrates theory with extensive real-world applications throughout which makes it more accessible. The presentations begin simply and are progressively applied to more and more challenging applications"
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Tipo de ítem Biblioteca actual Signatura Copia número Estado Fecha de vencimiento Código de barras
Libro Libro BURRF: FG (PP) HD30.22 .S26 2012 1 1080227017

Incluye referencias bibliográficas e índice.

"The 7th Edition of Managerial Economics continues to provide real-world examples and necessary decision-making skills for making thoughtful and advantageous managerial decisions. Samuelson & Marks build on their strong behavioral coverage to better target this current and "hot topic" in business. This new edition includes general updates and revisions throughout including updated sections on behavioral economics, game theory, and price theory, and new problems for every chapter. The authors improve on existing content and integrate more of this content throughout. The biggest section is on the interface between public and private. The text integrates theory with extensive real-world applications throughout which makes it more accessible. The presentations begin simply and are progressively applied to more and more challenging applications"

Universidad Autónoma de Nuevo León
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