New Product Development : An Empirical Study of the Effects of Innovation Strategy, Organization Learning, and Market Conditions / by Sameer Kumar, Promma Phrommathed.
Tipo de material:
TextoEditor: Boston, MA : Springer US, 2005Descripción: XII, 200 páginas, recurso en líneaTipo de contenido: - texto
- computadora
- recurso en línea
- 9780387232737
- T55.4-60.8
Contenidos:
Resumen: This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development, as well as advanced undergrad and graduate students taking courses in new product development of management science in schools of business and engineering.
Basic Conceptual Model -- Research Methodology -- Results and Analyses -- Findings -- Conclusions and Ramifications.
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Basic Conceptual Model -- Research Methodology -- Results and Analyses -- Findings -- Conclusions and Ramifications.
This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development, as well as advanced undergrad and graduate students taking courses in new product development of management science in schools of business and engineering.
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