The perception of quality : mapping product and service quality to consumer perceptions / George N. Kenyon, Kabir C. Sen.
Tipo de material:
TextoEditor: London : Springer London : Springer, 2015Descripción: ix, 265 páginas : 53 ilustracionesTipo de contenido: - texto
- computadora
- recurso en línea
- 9781447166276
- TA174
Contenidos:
Creating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions.
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Creating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions.
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