Assessing the different roles of marketing theory and practice in the jaws of economic uncertainty : proceedings of the 2004 academy of marketing science (ams) annual conference / edited by Harlan E. Spotts.

Springer eBooks

Consumer Social Values -- Organizational Issues and Strategic Performance -- B2B Relationship Issues -- Customer Profiling, and Internal/External Competition in the Arts Sector -- Technology and the Marketing Function -- Complex Consumer Cognition -- Cross Cultural Comparison of Customers -- Internal and External Environmental Issues -- Environmental Cues in Pricing Strategy -- Consumers Gone Wild -- Product-Country Images and International Branding -- Cross Cultural Comparison of Marketing Practices -- Services Quality Revisited -- Emotion in Consumer Relationships -- Insights into Effective  E-Marketing Strategies -- International Marketing: How Managers Think -- Issues in Supply Chain Management -- Distinction in Marketing Research and the Tripartite Mission: Quantity, Quality, and Teaching Impact in the Discipline -- Services in International Marketing -- Methodological Advances in Marketing Research -- Shopping Related Issues -- Consumers Confront Change -- Enhancing Selling Performance and Effectiveness -- Understanding Cross-Cultural Markets -- New Product Development: Top-Down or Bottom-Up? -- Brands and Brand Advertising -- Action and Implementation Issues -- Customer Equity Management, Relationship Marketing, and Customer Commitment -- Online Adoption and Loyalty Issues -- Applying Marketing Concepts with and to Students -- Online Auctions, Trust and Jurisdiction Issues -- Consumption Contexts: Smell, Hell, and Travel -- Control and Cooperation in B2B Relationships -- Perceptual Fit and Consistency Issues -- Firm Performance in International Markets -- Marketing in Latin America and Ibero America -- Product: Country Images in Emerging Markets -- Salesperson Enhancement of Client Relationships -- Personality and High/Low Consumption Contexts -- International Perspectives of IMC Related Issues -- International Marketing in a Changing World -- Understanding the Customer -- Exploring the Analytical Dimension of the Research Process -- Customer Satisfaction in Healthcare Settings, and Impulse Buying in Services Contexts -- Marketing Orientation and Firm Success -- Factors of Successful B2B Exchanges -- Visitor Communities, Contextual and Temporal Cues, and Purchase Intentions.

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