Proceedings of the 1994 academy of marketing science (ams) annual conference / edited by Elizabeth J. Wilson, William C. Black.

Springer eBooks

Enhancing Learning in Advanced Marketing Courses -- Current Issues in Salesforce Management -- Consumer Information Processing: Display, Visual Stimuli, and Perceived Quality -- Methods and Logic of Theory Building and Assessment -- Marketing/Promoting Services: What is it the Customers Seek? -- Retail Shopping Behavior and Other Issues -- Comparative Marketing Studies -- Issues in Marketing Planning and Strategy -- Issues in Curriculum, Student Choice and Perception -- Exploring Models and Methods in Consumer Behavior -- Competitive Challenges in Global Markets -- Improving Quality and Relationships in Service Delivery -- Global Issues in Promotion Management -- Retailing Environment and Strategy -- Customer Retention in Service Industries -- Applied Research Methods -- Teaching Marketing Management Using the Theory of Competitive Rationality (Part 1) -- New Challenges in Industrial Marketing -- Methodological Issues and Advances in International Marketing -- Marketing Channels: Structural and Behavioral Dimensions -- Building Student Competencies -- The Influences of Peripheral Cues in Advertising -- Individual Differences and Consumer Attitudes and Behaviors -- Methods of Analysis of Marketing Data -- Euromarketing: Research in Progress and Present Issues -- Country-of-Origin Studies -- Product and Price Management -- Conceptual Marketing Issues and Some Applications in Europe -- Developing and Assessing Marketing Measures -- Green Marketing and Other External Influences to Marketing Strategy -- Issues in International Retailing -- NAFTA: Issues and Problems II -- Methods and Systems for Efficiency and Effectiveness in Marketing -- Perspectives in the Evaluation of Marketing Performance -- Gender, Ethics, and Advertising Effectiveness -- Nature of Services: Strategic Implications -- Marketing Channels Relationships -- Marketing Education Potpourri -- Consumer Choice Processes and Consumership -- Issues in Salesforce Motivation and Control.

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