Proceedings of the 1998 academy of marketing science (ams) annual conference / edited by John B. Ford, Earl D. Honeycutt, Jr.

Springer eBooks

Role of Affect in Consumers’ Responses to Marketing Variables -- Trust: Relative or Relational Process? -- Theoretical and Methodological Issues in Services Marketing -- Issues in Marketing Education -- Macromarketing Issues -- Networking for Successful Entrepreneurial Marketing -- Retail Management Issues -- Marketing Channel Systems and Strategies -- Consumer Relationships: Motivation and Maintenance Strategies -- Theoretical and Practical Insights for Differentiating and Marketing Services -- Research on Cognitions -- Issues in Advertising Research -- Compass Points on the Relationship Strategy Map -- Strategic and Tactical Partnering in a Global Marketplace -- Market Orientation: Antecedents and Outcomes -- International Marketing Management Issues -- Database Marketing: Data Acquisition, Quality and Management -- Strategic Issues in Advertising and Promotion -- Marketing Products and Service Abroad -- Decision Making Process of the Marketing Entrepreneur -- Organizational Issues and Market Structure in Marketing Strategy -- Organizational Buying and Business-to-Business Marketing -- Marketing Strategy and Consumer Behaviors on the Web -- Exploring the Role of Communication in Service Marketing -- An Exploration of Values in Various Cultural Contexts -- New Contributions in Research Methodology -- Researching International Consumers/Customers -- Contemporary Issues in Advertising and Promotion -- Relationship Fluidity in Supply Chain Management -- Issues in Sales Training and Performance -- Perspectives on Marketing Orientation -- Research on Shopping Behavior -- International, Social and Macro Marketing Issues -- Research Methods -- Relationship Marketing, Strategic Alliances and Buyer-Seller Relationship Issues -- Marketing Management, Services Marketing and Retailing Issues.

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