Global perspectives in marketing for the 21st century : proceedings of the 1999 world marketing congress / edited by Ajay K. Manrai, H. Lee Meadow.

Springer eBooks

International Channel Structure and Strategy -- Marketing Research I -- Services Marketing I -- Current Issues in European Marketing I -- Current Issues in Asia, Australia and New Zealand Marketing I -- Communication and Promotion Strategy I -- Consumer Behavior I -- International/Multicultural Marketing I -- Strategic Issues in Marketing Channels Strategy -- Marketing Research II -- Communication and Promotion Strategy II -- Service Marketing II -- Cross-Cultural Marketing I -- Relationship Marketing I -- International/Multicultural Marketing II -- Marketing Strategy I -- Services Marketing III -- Consumer Behavior II + Business-to-Business Marketing I -- Marketing Strategy II -- Direct and Interactive Marketing -- Cross-Cultural Marketing II -- Consumer Behavior III, Commerce and Culture + Relationship Marketing II -- Management and Consumer Issues in Retail Environment -- Product Strategy, Innovation and Technology I -- Consumer Behavior IV, Countries, Cultures, and Markets -- Current Issues in Asia, Australia and New Zealand Marketing III -- International/Multicultural Marketing III -- Current Issues in Asia, Australia and New Zealand Marketing IV -- Current Issues in European Marketing II -- Consumer Behavior V -- International/Multicultural Marketing IV -- Relationship Marketing III -- Product Strategy, Innovation and Technology II -- Watching Sports, Dressing Well, and Keeping Customers Loyal -- Marketing Strategy III -- Cross-Cultural Marketing III -- New Innovations in Marketing Education -- Sales Management -- International/Multicultural Marketing V -- Current Issues in Asia, Australia and New Zealand Marketing V -- Relationship Marketing IV.

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