The 1980’s: a decade of marketing challenges : proceedings of the 1981 academy of marketing science (ams) annual conference / edited by Venkatakrishna V. Bellur.
Tipo de material:
TextoSeries Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceEditor: Cham : Springer International Publishing : Springer, 2015Descripción: xviii, 345 páginasTipo de contenido: - texto
- computadora
- recurso en línea
- 9783319169767
- HF5410-5417.5
Contenidos:
Preface -- Foreword -- Channels of Distribution -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Non-Profit and Health Services Marketing -- Promotions -- Public Policy -- Quantitative Marketing -- Research in Progress -- Miscellaneous.
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Springer eBooks
Preface -- Foreword -- Channels of Distribution -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Non-Profit and Health Services Marketing -- Promotions -- Public Policy -- Quantitative Marketing -- Research in Progress -- Miscellaneous.
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