Social commerce : marketing, technology and management / Efraim Turban, Judy Strauss, Linda Lai.
Tipo de material:
TextoSeries Springer Texts in Business and EconomicsEditor: Cham : Springer International Publishing : Springer, 2016Edición: 1st ed. 2016Descripción: xxi, 320 páginas : 52 ilustracionesTipo de contenido: - texto
- computadora
- recurso en línea
- 9783319170282
- HF54.5-54.56
Contenidos:
Introduction to Social Commerce -- Tools and Platforms for Social Commerce -- Supporting Theories and Concepts for Social Commerce -- Marketing Communications in Social Media -- Customer Engagement and Metrics -- Social Shopping: Concepts, Benefits, and Models -- Social Customer Service and CRM Contents -- The Social Enterprise: From Recruiting to problem Solving and Collaboration -- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming -- Strategy and Performance Management in Social Commerce -- Implementing Social Commerce Systems.
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Introduction to Social Commerce -- Tools and Platforms for Social Commerce -- Supporting Theories and Concepts for Social Commerce -- Marketing Communications in Social Media -- Customer Engagement and Metrics -- Social Shopping: Concepts, Benefits, and Models -- Social Customer Service and CRM Contents -- The Social Enterprise: From Recruiting to problem Solving and Collaboration -- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming -- Strategy and Performance Management in Social Commerce -- Implementing Social Commerce Systems.
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