Proceedings of the 1991 academy of marketing science (ams) annual conference / edited by Robert L. King.
Tipo de material:
TextoSeries Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceEditor: Cham : Springer International Publishing : Springer, 2015Descripción: xxix, 377 páginasTipo de contenido: - texto
- computadora
- recurso en línea
- 9783319170497
- HF5410-5417.5
Contenidos:
Buyer Behavior -- Channel Management -- International Marketing -- Marketing Education -- Marketing of Services -- Minority Marketing -- Product Pricing Management -- Promotion Management -- Research Methodology.
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Buyer Behavior -- Channel Management -- International Marketing -- Marketing Education -- Marketing of Services -- Minority Marketing -- Product Pricing Management -- Promotion Management -- Research Methodology.
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