Proceedings of the 1987 academy of marketing science (ams) annual conference / edited by Jon M. Hawes, George B. Glisan.
Tipo de material:
TextoSeries Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceEditor: Cham : Springer International Publishing : Springer, 2015Descripción: xxviii, 534 páginas : 60 ilustraciones, 2 ilustraciones en colorTipo de contenido: - texto
- computadora
- recurso en línea
- 9783319170527
- HF5410-5417.5
Contenidos:
Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management -- Sales Force Management—Industrial Marketing -- Marketing of Services -- Research Methodology -- Research in Progress.
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Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management -- Sales Force Management—Industrial Marketing -- Marketing of Services -- Research Methodology -- Research in Progress.
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