Proceedings of the 1985 academy of marketing science (ams) annual conference / edited by Naresh K. Malhotra.
Tipo de material:
TextoSeries Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceEditor: Cham : Springer International Publishing : Springer, 2015Descripción: xxvii, 481 páginasTipo de contenido: - texto
- computadora
- recurso en línea
- 9783319169439
- HF5410-5417.5
Contenidos:
Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management -- Marketing of Services -- Research Methodology -- Special Session Papers -- Research in Progress.
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Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management -- Marketing of Services -- Research Methodology -- Special Session Papers -- Research in Progress.
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