The strategy planning process : analyses, options, projects / Rudolf Grünig, Richard Kühn.
Tipo de material:
TextoEditor: Berlin, Heidelberg : Springer Berlin Heidelberg : Springer, 2015Descripción: xviii, 277 páginas : 120 ilustracionesTipo de contenido: - texto
- computadora
- recurso en línea
- 9783662456491
- HD28-70
Contenidos:
Preface -- Brief contents -- Contents -- List of figures -- List of inserts -- Introduction -- Part I: Idea of strategic planning -- Part II: Strategic documents and strategy planning process -- Part III: Initializing strategic planning -- Part IV: Strategic analysis at the corporal level -- Part V: Developing the corporate strategy -- Part VI: Strategic analysis at the business level -- Part VII: Developing the business strategies -- Part VIII: Finalizing strategic planning -- Glossary -- Index -- Bibliography.
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Springer eBooks
Preface -- Brief contents -- Contents -- List of figures -- List of inserts -- Introduction -- Part I: Idea of strategic planning -- Part II: Strategic documents and strategy planning process -- Part III: Initializing strategic planning -- Part IV: Strategic analysis at the corporal level -- Part V: Developing the corporate strategy -- Part VI: Strategic analysis at the business level -- Part VII: Developing the business strategies -- Part VIII: Finalizing strategic planning -- Glossary -- Index -- Bibliography.
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