Moriarty, William Daniel, 1877-1936 Economics of marketing and advertising / William D. Moriarty ; with a new introduction by Morgen Witzel. - xxxvii, vii, 592 páginas ; 23 cm. - Foundations of modern management. Marketing ; . ISBN: 1855066289 (obra completa) Subjects--Topical Terms: Economía.Mercadotecnia. LC Class. No.: HF5415 / .M67 2000