Marcus, Aaron,

Mobile persuasion design : changing behaviour by combining persuasion design with information design / Aaron Marcus. - xxxiv, 659 páginas : 395 ilustraciones, 228 ilustraciones en color. - Human–Computer Interaction Series, 1571-5035 .

Springer eBooks

Foreword - Tom MacTavish. - Foreword - Ben Shneiderman -- Foreword - Peter Simlinger -- Preface -- Glossary of Key Terms -- Introduction -- The Green Machine -- The Health Machine -- The Money Machine -- The Story Machine -- The Travel Machine -- The Innovation Machine -- The Driving Machine -- The Learning Machine -- The Happiness Machine -- The Marriage Machine -- Conclusion.

9781447143246

QA76.76.A65