Kenyon, George N, <br/><br/>
The perception of quality :  mapping product and service quality to consumer perceptions / 
George N. Kenyon, Kabir C. Sen. 
 - ix, 265 páginas :  53 ilustraciones 
<br/><br/> Springer eBooks 
<br/><br/>Creating a Competitive Advantage -- Defining Quality -- The Value Proposition -- Customer Perceptions -- The Product Design Process -- The Service Design Process -- Measuring Value -- Practical Implications of Customer Perceptions on the Design Process -- Re-Engineering the Process for Perceptions. 
<br/><br/><label>ISBN: </label>9781447166276 
<br/><br/><label>LC Class. No.: </label>TA174