National brands and private labels in retailing :  first international symposium nb&pl, barcelona, june 2014 / 
edited by Juan Carlos Gázquez-Abad, Francisco J. Martínez-López, Irene Esteban-Millat, Juan Antonio Mondéjar-Jiménez. 
 - xi, 192 páginas :  14 ilustraciones 
 - Springer Proceedings in Business and Economics,  2198-7246 .
<br/><br/> Springer eBooks 
<br/><br/>Strategic Decisions -- Branding -- Consumer Behaviour -- Online Context -- Trends and Theoretical Research. 
<br/><br/><label>ISBN: </label>9783319071947 
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5