Revolution in marketing: market driving changes : proceedings of the 2006 academy of marketing science (ams) annual conference /
edited by Harlan E. Spotts.
- xxxiii, 274 páginas :
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science .
Springer eBooks
Doctoral Colloquium: Consumer Behavior Issues, Part I -- Retailing: Store Environment and Image -- Consumer Behavior: Cultural Influences and Behavior -- Doctoral Colloquium: Consumer Behavior Issues, Part II -- Branding in the B2B Marketplace -- International Marketing Strategies -- Value Creation within a Service Dominant Logic for Marketing -- Excellence in Marketing Education and Innovative Teaching: Special Session -- The Internationalization of Marketing Education -- Pricing, Products & Packaging -- Organizational Learning and Market Orientation -- Impact of Technology on Consumer Behavior -- Decisions, Decisions -- Service Technology & Knowledge Management -- Consumer Communication & Decision Making -- Pricing, Service & Trust in B2B Relationship -- Advertising Issues -- Online Marketing Communications -- B2B Marketing in the New Electronic Environment -- Excellence in Marketing Education and Innovative Teaching: Revising the Marketing Curriculum -- Logistics Service: Strategic Implications -- Understanding the International Retail Customer -- Web Pricing and Product Sampling -- Managing B2B Relationships -- Consumption Under Uncertainty -- Cross-national Comparisons of Consumers -- Insights into Sales Management: Knowledge, Performance and Scale Development -- Channels, Logistics and Industrial Marketing Issues -- Service Satisfaction -- Advertising in the 21st Century -- Strategic Management in B2B Contexts -- Capabilities and Competitive Advantage -- CRM Issues -- Marketing & Society -- Strategic Marketing Issues -- Key Issues for the Marketing Educator -- Online Consumer Behavior -- International Marketing Ethics and Nonprofit Issues -- Foundations of Desire -- Customer Relationships Across Continents -- International Marketing Issues -- Purchase Behavior and Cross-selling of Services -- Online Advertising Effects -- Improving the Application of Research Methods -- International/Foreign Consumer Perspectives.