Proceedings of the 2002 academy of marketing science (ams) annual conference / 
edited by Harlan E. Spotts. 
 - xxiii, 230 páginas : 
 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,  2363-6165 .
<br/><br/> Springer eBooks 
<br/><br/>Pricing and Social Topics in Marketing -- Exploring Issues in Modern Tourism -- Investigations in Retailing -- International Marketing Management Issues -- Information Use and Customer Behavior -- Relationships in a Business-to-Business Setting -- Globalization and Marketing Challenges -- Selling and Sales Management -- Inquiries in Strategic Marketing -- Building Relationships and Theory in Retailing -- Marketing on the ‘Net’ -- Issues in Teaching and Research -- Issues and Approaches to Relationship Marketing Research -- The Topic of Tourism: Further Inquiries -- Methodological Perspectives in Marketing -- Internet and International Marketing -- Services -- Poster Presentations -- Variety-Seeking, Loyalty, and Customer Retention -- New Perspectives in Advertising -- Issues in Marketing Education -- Consumer Attitudes and Choice. 
<br/><br/><label>ISBN: </label>9783319118826 
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5