Proceedings of the 1990 academy of marketing science (ams) annual conference / 
edited by B. J. Dunlap. 
 - xxxiv, 546 páginas : 
 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,  2363-6165 .
<br/><br/> Springer eBooks 
<br/><br/>Consumer Behavior -- Distribution/Sales Force Management -- European Contributions to Marketing -- Industrial Marketing -- International Marketing -- Marketing Education/Macro Marketing -- Minority Marketing -- Promotion and Pricing -- Research Methodology -- Retailing -- Service Marketing -- Strategic Marketing. 
<br/><br/><label>ISBN: </label>9783319132549 
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5