Proceedings of the 2009 academy of marketing science (ams) annual conference / 
edited by Leroy Robinson, Jr. 
 - xLiii, 241 páginas : 
 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science .
<br/><br/> Springer eBooks 
<br/><br/><label>ISBN: </label>9783319108643 
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5