Proceedings of the 1997 academy of marketing science (ams) annual conference /
edited by Elizabeth J. Wilson, Joseph F. Hair, Jr.
- xxx, 350 páginas :
- Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6165 .
Springer eBooks
Poster Session -- Destination Branding -- Measuring Consumer Responses to Marketplace Stimuli -- Innovation in Marketing Instruction -- Ethical Issues in Marketing -- Developing Measurement Tools for Global Marketing -- Supplier Satisfaction or Satisficing? -- Using the Internet and World Wide Web in the Marketing Classroom -- Customer Satisfaction Research Topics -- Relationship Marketing and Strategic Alliances -- Creating Ethical Compliance Systems in Marketing Organizations -- Strategic Issues in Global Marketing -- The Role of Value in Marketing Management -- Salesforce Performance -- The Marketer as Entrepreneur -- Ethics and the Marketing Educator -- Advertising at the Crossroads: The Emerging Challenges -- Retail Channel Climates: The Heat is On -- Continuing Controversies on Ethical Issues in Global Marketing Management -- Branding, Country of Origin, and Control Issues in Global Marketing -- Issues in Sales Management -- Developing and Managing Products -- Antecedents and Consequences of Marketing Strategies -- Cross-Functional Issues in the Market-Oriented Firm -- Issues in Global Marketing Management -- Sales Management -- Strategic Marketing for the 21st Century -- The Internet and Marketing Pedagogy -- Strategic and Managerial Issues in Services Marketing -- Current Issues in Research Methodology -- Information Technology and the Future of Marketing Communications -- Issues in Technology and the Internet -- Consumer Behavior in a Services Context: Quality, Satisfaction, Switching -- Global Distribution and Logistics -- Nonpersonal Communication Strategies.