Proceedings of the 1986 academy of marketing science (ams) annual conference / 
edited by Naresh K. Malhotra. 
 - xxix, 497 páginas : 
 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,  2363-6165 .
<br/><br/> Springer eBooks 
<br/><br/>Customer Behavior -- International Marketing -- Marketing Education -- Marketing Management -- Marketing of Services -- Research Methodology -- Sales Management and Industrial Marketing -- Research in Progress -- Competitive Session Papers Addendum. 
<br/><br/><label>ISBN: </label>9783319111018 
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5