Proceedings of the 1988 international conference of services marketing / 
edited by Edward G. Thomas, S.R. Rao. 
 - x, 367 páginas : 
 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,  2363-6165 .
<br/><br/> Springer eBooks 
<br/><br/>Papers from Opening Competitive Paper Session -- Travel and Tourism -- Leisure and Recreation -- Recreational Services -- International Services -- Financial Services -- Services Marketing Strategies and Techniques -- Travel and Hospitality -- Health Care Services -- Nonprofit Services -- Industrial Services. 
<br/><br/><label>ISBN: </label>9783319173177 
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5