Proceedings of the 1993 world marketing congress / 
edited by M. Joseph Sirgy, Kenneth D. Bahn, Tunc Erem. 
 - xxviii, 675 páginas : 
 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,  2363-6165 .
<br/><br/> Springer eBooks 
<br/><br/>Innovation, Technology, and Product Strategy -- Pricing and Countertrade -- Logistics -- Comparative Marketing Systems -- Industrial Marketing -- Sales Management -- Services Marketing -- Marketing Channels -- International Marketing Management -- Marketing Communications -- Emergence of the European Community -- Buyer Behavior -- Retailing -- Marketing and Development -- Consumer Marketing -- International Trade and Business Strategies -- Macromarketing -- Marketing Research -- Purchasing Management -- Public Policy and Marketing. 
<br/><br/><label>ISBN: </label>9783319173238 
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5