Chapman, Chris, <br/><br/>
R for marketing research and analytics / 
Chris Chapman, Elea McDonnell Feit. 
 - xviii, 454 páginas :  108 ilustraciones, 54 ilustraciones en color. 
 - Use R!,  2197-5736 .
<br/><br/> Springer eBooks 
<br/><br/>Welcome to R -- The R Language -- Describing Data -- Relationships Between Continuous Variables -- Comparing Groups: Tables and Visualizations -- Comparing Groups: Statistical Tests -- Identifying Drivers of Outcomes: Linear Models -- Reducing Data Complexity -- Additional Linear Modeling Topics -- Confirmatory Factor Analysis and Structural Equation Modeling -- Segmentation: Clustering and Classification -- Association Rules for Market Basket Analysis -- Choice Modeling -- Conclusion -- Appendix: R Versions and Related Software -- Appendix: Scaling up -- Appendix: Packages Used -- Index.  . 
<br/><br/><label>ISBN: </label>9783319144368 
<br/><br/><label>LC Class. No.: </label>QA276-280