The 1980’s: a decade of marketing challenges :  proceedings of the 1981 academy of marketing science (ams) annual conference / 
edited by Venkatakrishna V. Bellur. 
 - xviii, 345 páginas : 
 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,  2363-6165 .
<br/><br/> Springer eBooks 
<br/><br/>Preface -- Foreword -- Channels of Distribution -- Consumer Behavior -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing Research -- Non-Profit and Health Services Marketing -- Promotions -- Public Policy -- Quantitative Marketing -- Research in Progress -- Miscellaneous. 
<br/><br/><label>ISBN: </label>9783319169767 
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5