Trenz, Manuel, <br/><br/>
Multichannel commerce :  a consumer perspective on the integration of physical and electronic channels / 
Manuel Trenz. 
 - xv, 153 páginas :  30 ilustraciones 
 - Progress in IS,  2196-8705 .
<br/><br/> Springer eBooks 
<br/><br/>Introduction -- Offline, online and multichannel commerce -- Perception and valuation of MC integration services -- Purchase specific and individual differences -- Reflection. 
<br/><br/><label>ISBN: </label>9783319161150 
<br/><br/><label>LC Class. No.: </label>HF54.5-54.56