Turban, Efraim, <br/><br/>
Social commerce :  marketing, technology and management / 
Efraim Turban, Judy Strauss, Linda Lai. 
 - 1st ed. 2016. 
 - xxi, 320 páginas :  52 ilustraciones 
 - Springer Texts in Business and Economics,  2192-4333 .
<br/><br/> Springer eBooks 
<br/><br/>Introduction to Social Commerce -- Tools and Platforms for Social Commerce -- Supporting Theories and Concepts for Social Commerce -- Marketing Communications in Social Media -- Customer Engagement and Metrics -- Social Shopping: Concepts, Benefits, and Models -- Social Customer Service and CRM Contents -- The Social Enterprise: From Recruiting to problem Solving and Collaboration -- Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming -- Strategy and Performance Management in Social Commerce -- Implementing Social Commerce Systems. 
<br/><br/><label>ISBN: </label>9783319170282 
<br/><br/><label>LC Class. No.: </label>HF54.5-54.56