Proceedings of the 1987 academy of marketing science (ams) annual conference / 
edited by Jon M. Hawes, George B. Glisan. 
 - xxviii, 534 páginas :  60 ilustraciones, 2 ilustraciones en color. 
 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,  2363-6165 .
<br/><br/> Springer eBooks 
<br/><br/>Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management -- Sales Force Management—Industrial Marketing -- Marketing of Services -- Research Methodology -- Research in Progress. 
<br/><br/><label>ISBN: </label>9783319170527 
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5