Proceedings of the 1979 academy of marketing science (ams) annual conference / 
edited by Howard S. Gitlow, Edward W. Wheatley. 
 - xvi, 401 páginas :  34 ilustraciones 
 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,  2363-6165 .
<br/><br/> Springer eBooks 
<br/><br/>Preface -- Foreword -- Consumer Behavior -- Distribution -- International Marketing -- Marketing Communications -- Marketing Education -- Marketing Management -- Marketing Research -- Non-Traditional -- Product, Planning and Development -- Social, Governmental, Ethical/Marketing Theory and History -- Research in Progress -- Miscellaneous Papers. 
<br/><br/><label>ISBN: </label>9783319169347 
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5