Proceedings of the 1985 academy of marketing science (ams) annual conference / 
edited by Naresh K. Malhotra. 
 - xxvii, 481 páginas : 
 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,  2363-6165 .
<br/><br/> Springer eBooks 
<br/><br/>Foreword -- Preface -- Consumer Behavior -- International Marketing -- Marketing Education -- Marketing Management -- Marketing of Services -- Research Methodology -- Special Session Papers -- Research in Progress. 
<br/><br/><label>ISBN: </label>9783319169439 
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5