Proceedings of the 1982 academy of marketing science (ams) annual conference / 
edited by Vinay Kothari. 
 - xxiv, 619 páginas : 
 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science,  2363-6165 .
<br/><br/> Springer eBooks 
<br/><br/>Foreword -- Preface -- Channels of Distribution -- Comparative Marketing -- Consumer Behavior -- Health Services Marketing -- Industrial Marketing -- International Marketing -- Marketing Education -- Marketing Management -- Marketing and Non-Profit Organizations -- Marketing Research -- Marketing and Society -- Physical Distribution and Logistics -- Promotions -- Public Policy -- Quantitative Analysis -- Small Business Management/Marketing -- Research in Progress -- Miscellaneous. 
<br/><br/><label>ISBN: </label>9783319169460 
<br/><br/><label>LC Class. No.: </label>HF5410-5417.5