Pride, William M. <br/><br/>
Understanding marketing  study guide for marketing: basic concepts and decisions 
[by] William M. Pride [and] O. C. Ferreli 
 - 240 páginas 
<br/><br/><label>ISBN: </label>039524756X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia.
<br/><br/><label>LC Class. No.: </label>HF5415  / P75 1977