Scenarios : the art of strategic conversation / Kees van der Heijden.
Tipo de material:
TextoEditor: Chichester, West Sussex ; Hoboken, N.J. : John Wiley & Sons, c2005Edición: 2nd editionDescripción: xxiv, 356 páginas : ilustraciones ; 24 cmTipo de contenido: - texto
- no mediado
- volumen
- 0470023686 (cloth)
- HD30.3 .V36 2005
Contenidos:
Contenido: The context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion.
| Tipo de ítem | Biblioteca actual | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
|---|---|---|---|---|---|---|
Libro
|
BURRF: FG (PP) | HD30.3 .V36 2005 | 1 | 1080170977 |
Incluye referencias bibliográficas (pág. [347] -350) e índice.
Contenido: The context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion.