Proceedings of the 1979 academy of marketing science (ams) annual conference / edited by Howard S. Gitlow, Edward W. Wheatley.
Tipo de material:
TextoSeries Developments in Marketing Science: Proceedings of the Academy of Marketing ScienceEditor: Cham : Springer International Publishing : Springer, 2016Descripción: xvi, 401 páginas : 34 ilustracionesTipo de contenido: - texto
- computadora
- recurso en línea
- 9783319169347
- HF5410-5417.5
Contenidos:
Preface -- Foreword -- Consumer Behavior -- Distribution -- International Marketing -- Marketing Communications -- Marketing Education -- Marketing Management -- Marketing Research -- Non-Traditional -- Product, Planning and Development -- Social, Governmental, Ethical/Marketing Theory and History -- Research in Progress -- Miscellaneous Papers.
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Springer eBooks
Preface -- Foreword -- Consumer Behavior -- Distribution -- International Marketing -- Marketing Communications -- Marketing Education -- Marketing Management -- Marketing Research -- Non-Traditional -- Product, Planning and Development -- Social, Governmental, Ethical/Marketing Theory and History -- Research in Progress -- Miscellaneous Papers.
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