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020 _a9781118041581
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039 9 _a201508051430
_bstaff
_c201406152006
_dVLOAD
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_dVLOAD
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040 _aDLC
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_dMX-SnUAN
_bspa
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050 0 0 _aHD30.22
_b.S26 2012
100 1 _aSamuelson, William.
_eautor
_9118188
245 1 0 _aManagerial economics /
_cWilliam F. Samuelson, Stephen G. Marks.
250 _a7th edition.
264 1 _aHoboken, N.J. :
_bWiley,
_cc2012.
300 _axxi, 762 páginas :
_bilustraciones ;
_c25 cm.
336 _atexto
_btxt
_2rdacontent
337 _ano mediado
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
504 _aIncluye referencias bibliográficas e índice.
520 _a"The 7th Edition of Managerial Economics continues to provide real-world examples and necessary decision-making skills for making thoughtful and advantageous managerial decisions. Samuelson & Marks build on their strong behavioral coverage to better target this current and "hot topic" in business. This new edition includes general updates and revisions throughout including updated sections on behavioral economics, game theory, and price theory, and new problems for every chapter. The authors improve on existing content and integrate more of this content throughout. The biggest section is on the interface between public and private. The text integrates theory with extensive real-world applications throughout which makes it more accessible. The presentations begin simply and are progressively applied to more and more challenging applications"
650 4 _aEconomía gerencial.
_9118189
650 4 _aToma de decisiones.
_941268
700 1 _aMarks, Stephen G.
_q(Stephen Gary)
_9118190
942 _c1
999 _c119654
_d119654
999 _aVIRTUA
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