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_aPosicionamiento : _bel concepto que ha revolucionado la comunicación publicitaria y la mercadotecnia / _cAl Ries [y] Jack Trout |
| 250 | _a2a edición | ||
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_aMéxico : _bMcGraw-Hill, _cc1986 |
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| 500 | _aTraducción de : Positioning. The battle for your mind. | ||
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