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| 003 | MX-SnUAN | ||
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| 008 | 120404s2007 mx da g 001 0 spa d | ||
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| 041 | 1 |
_aspa _heng |
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| 050 | 1 | 4 |
_aHF5821 _b.O4818 2007 |
| 100 | 1 |
_aO'Guinn, Thomas C. _eautor _9173255 |
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| 240 | 1 | 0 |
_aAdvertising and integrated brand promotion. _lEspañol |
| 245 | 1 | 0 |
_aPublicidad y comunicación integral de marca / _cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; tr. Guadalupe Meza Staines. |
| 250 | _a4a edición | ||
| 264 | 1 |
_aMéxico : _bThomson, _c2007. |
|
| 300 |
_axliv, 781 páginas : _bilustraciones ; _c27 cm. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_ano mediado _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 500 | _aTraducción de: Advertising and integrated brand promotion. | ||
| 650 | 4 |
_aPropaganda comercial. _960789 |
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| 650 | 4 |
_aPublicidad integral de marca. _9173256 |
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| 650 | 4 |
_92265 _aComunicación. |
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| 700 | 1 |
_aAllen, Chris T., _eautor _9173257 |
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| 700 | 1 |
_aSemenik, Richard J., _eautor _9173258 |
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| 700 | 1 |
_aMeza Staines, Guadalupe _9404123 |
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_c168506 _d168506 |
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