000			02062nam a22003494i 4500
001			173019
003			MX-SnUAN
005			20160429150210.0
008			150805s2005 enka g b 001 0 eng d
010			_a2004-018710
020			_a0470023686 (cloth)
035			_avtls000202488
039		9	_a201508051402 _bstaff _c201406151147 _dVLOAD _c201406071613 _dVLOAD _c201303180902 _dVLOAD _y201105181116 _zVLOAD
040			_aMX-SnUAN _bspa _cMX-SnUAN _erda
050	0	0	_aHD30.3 _b.V36 2005
100	1		_aVan der Heijden, Kees. _eautor _9179111
245	1	0	_aScenarios : _bthe art of strategic conversation / _cKees van der Heijden.
250			_a2nd edition.
264		1	_aChichester, West Sussex ; _aHoboken, N.J. : _bJohn Wiley & Sons, _cc2005.
300			_axxiv, 356 páginas : _bilustraciones ; _c24 cm.
336			_atexto _btxt _2rdacontent
337			_ano mediado _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
504			_aIncluye referencias bibliográficas (pág. [347] -350) e índice.
505	0		_aContenido: The context: 1965 to 1990, Five discoveries at Shell -- Introduction to scenario-based planning -- Three competing paradigms in strategic management -- The principles of scenario-based planning: Strategising -- The business idea of an organisation -- The uncertain environment -- Scenario analysis -- Scenarios and the strategic conversation -- The practice of scenario-based planning: The practitioner's art -- Articulation of the business idea -- Competitive positioning -- Scenario development -- Option planning -- Institutionalising scenario-based planning: The management of change -- Planning process -- Guiding the strategic conversation -- Conclusion.
650		4	_aComunicación en la administración. _943393
650		4	_aPensamiento creativo. _97472
650		4	_aNegocios _xPlaneación. _953791
856	4	2	_3Contribuyente información biográfica _uhttp://www.loc.gov/catdir/enhancements/fy0616/2004018710-b.html
856	4	1	_3Tabla de contenido _uhttp://www.loc.gov/catdir/toc/ecip0421/2004018710.html
942			_c1
999			_c173019 _d173019