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| 003 | MX-SnUAN | ||
| 005 | 20190925104310.0 | ||
| 008 | 120404s1996 mx ao g b 001 0 spa d | ||
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| 041 | 1 |
_aspa _heng |
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| 050 | 1 | 4 |
_aHF5415 _b.S818 1996 |
| 100 | 1 |
_aStanton, William J. _eautor _997843 |
|
| 240 | 1 | 0 |
_aFundamentals of Marketing. _lEspañol |
| 245 | 1 | 0 |
_aFundamentos de marketing / _cWilliam J. Stanton, Michael J. Etzel, Bruce J. Walker ; traducción Rosa María Rosas Sánchez |
| 250 | _a6a edición | ||
| 264 | 1 |
_aMéxico : _bMcGraw-Hill, _c1996 |
|
| 300 |
_axxix, 885 páginas : _bilustraciones ; _c27 cm. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_ano mediado _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 500 | _aTraducción de : Marketing | ||
| 504 | _aIncluye referencias bibliográficas e índice | ||
| 650 | 4 |
_aAnálisis de mercadeo. _9154078 |
|
| 650 | 4 |
_aMercadotecnia. _94033 |
|
| 650 | 4 |
_aMercadotecnia _xToma de decisiones _9154230 |
|
| 650 | 4 |
_aMuestras comerciales. _9205959 |
|
| 650 | 4 |
_950597 _aMercadotecnia _xInvestigación. |
|
| 700 | 1 |
_aEtzel, Michael J. _9194054 |
|
| 700 | 1 |
_aRosas Sánchez, Rosa María. _947485 |
|
| 700 | 1 |
_9194055 _aWalker, Bruce J. |
|
| 942 | _c1 | ||
| 999 |
_c194639 _d194639 |
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