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_aspa _heng |
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_aHF5415.34 _b.A418 1974 |
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_aAmes, B. Charles _eautor _9206125 |
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_aTrapping vs. substance in industrial marketing. _lEspañol |
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_aAdornos vs. contenido en la mercadotecnia industrial / _cB. Charles Ames. |
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_aMéxico : _bPublicaciones Ejecutivas de México, _cc1974. |
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| 300 |
_a12 páginas ; _c28 cm. |
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_atexto _btxt _2rdacontent |
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_ano mediado _bn _2rdamedia |
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_aBiblioteca Harvard de Administración de Empresas. Tercera serie ; _v48 |
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_aEmpresas _xAdministración _93429 |
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_aMercadotecnia. _94033 |
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| 710 | 2 |
_aHarvard Business School Association _9451576 |
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