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_aHF5415 _b.K63618 2007 |
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_aKotler, Philip _eautor _924257 |
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_aPrinciples of marketing. _lEspañol |
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_aMarketing : _bversión para Latinoamérica / _cPhilip Kotler , Gary Armstrong ; tr. Leticia Esther Pineda Ayala. |
| 250 | _a11a edición | ||
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_aMéxico: _bPearson/Prentice Hall, _cc2007 |
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| 300 |
_axx, 655 páginas : _bilustraciones ; _c27 cm. |
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_ano mediado _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 500 | _aTraducción de: Principles of marketing. | ||
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_aMercadotecnia. _94033 |
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_aArmstrong, Gary _q(Gary M.) _eautor _955787 |
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_9414448 _aPineda Ayala, Leticia Esther _e traductor |
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